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Overview

The Emma integration allows you to send emails from campaigns through your external email account to your customers. This integration connects your Emma email marketing platform with platform campaigns.

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Prerequisites

  • An active Emma account
  • Access to organization settings
  • Plus plan subscription

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How It Works

When configured, the Emma integration enables your campaigns to send emails using templates from your Emma account. Configuration happens in two places:
  1. Connected Apps page — Connect your Emma account with connection name, public key, and private key on the Connected Apps page
  2. Campaign page — Specify campaign-specific details that tell the campaign which Emma template to use

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Setup Instructions

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Step 1: Connect Your Emma Account

  1. Navigate to the Connected Apps page in your organization settings
  2. In the Send from external emails section, click + Add connection
  3. Enter your Emma account configuration:
    • Connection Name — A descriptive name to differentiate this integration (e.g., “Marketing Team Emma Account”)
    • Public Key — Your Emma account username
    • Private Key — Your Emma account password
  4. Save the connection

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Step 2: Configure Campaign Settings

Once your Emma account is connected, configure each campaign to use specific Emma templates:
  1. Navigate to your campaign in the Campaign Manager
  2. In the campaign settings, find the Emma Integration section
  3. Configure the following fields:
    • Account ID — Your Emma account ID
    • Event Type — The type of event that triggers the email
    • Send Email — Enable or disable email sending for this campaign
    • Template ID — The specific Emma template ID to use for this campaign
These parameters tell the campaign which template from your Emma account to use when sending emails.

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Template Configuration

Each campaign can use a different Emma template, allowing you to customize email content per campaign. Make sure the template IDs you specify exist in your Emma account.

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Troubleshooting

If emails aren’t sending correctly, verify:
  • Your Emma credentials are correct on the Connected Apps page
  • The template ID exists in your Emma account
  • The account ID matches your Emma account
  • Email sending is enabled for the campaign
For additional help, contact contact@replify.ai.