About This Document
To send marketing text messages, carriers require that customers clearly consent to receiving texts. Following the requirements below will help ensure your 10DLC campaign is approved.Key Requirements
Your website lead form must be publicly accessible and include:- A phone number field.
- Two separate checkboxes. Twilio rejects a campaign when one checkbox covers both marketing and informational texts. Use one checkbox for marketing and promotional messages, and a second checkbox for non-marketing messages such as order updates and appointment reminders.
- The name of your business on each checkbox.
- On each checkbox, language that states the type of messages, how often they are sent, that message and data rates may apply, and that the customer can reply STOP to opt out and HELP for help. Put this next to the checkbox.
- Links to your Privacy Policy and Terms & Conditions near the checkboxes.
- Your legal business name on the Terms & Conditions page.
- Both checkboxes unchecked by default. A customer has to check each box themselves, and they can submit the form without checking either one.
Privacy Policy Requirement
Your Privacy Policy should include language similar to: “Mobile phone numbers, SMS consent records, and SMS opt-in data will not be shared with third parties or affiliates for marketing or promotional purposes. Such information may only be shared with service providers as necessary to provide the requested services.” Example form: